Keep learning....and compare!
Jul 05, 2024I have recently enjoyed comparing yachts for a series of videos on my Yachts For Sale YouTube channel. It is important for me to avoid expressing an opinion on the yachts publicly since I want to avoid alienating any particular brand, but I certain do have an opinion when I speak to clients privately in a one-on one setting.
The exercise has been fascinating, some brands build yachts of very similar sizes but with totally different performance figures, layouts, and prices. The videos provide an objective look at data provided by the shipyards themselves, but by the end of the data analysis it should be pretty clear who offers the best value for money.
It occurred to me that this is a useful exercise for any yacht broker to do from time to time. Take an excel spreadsheet and write down the basic statistics of two or three comparable yachts. Print out their General Arrangement Plans and put them side by side. You will see the shipyards that give crew a sensible amount of space, and those that don’t, you’ll see the ones that understand the need for a well proportioned galley…and those that prefer to give extra space to the owner’s stateroom.
Having this information at your finger tips is extremely useful when you discuss yachts with a potential buyer. With just a little preparation you can contribute useful information to a conversation about yachts that the client is considering buying.
The Yacht Broker Master Class provides all of the information necessary to sell superyachts, but brokers should never stop learning. Last week I started a closed group on WhatsApp for all of the students so that we can continue to exchange knowledge and experiences. The Master Class offers life-time access so I am eager to ensure that we all continue to grow in learning.
If you are still undecided about whether to commit to the Master Class course, then please join us on 17th July at 7pm CEST by clicking on the following link:
https://www.yachtbrokermasterclass.com/three?cid=7cce8aa6-501f-4890-b447-f0883b690c17
And if you are curious to see some of the comparison videos I have produced, you can see them here:
Join the Yacht Broker Master Class
The Yacht Broker Masterclass will transform you from a smart business person or a passionate "yachtie" into a knowledgable professional who can speak with authority and become a remarkable Yacht Broker.
Instructed by the industry's renowned professional David Seal.