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Superyacht Marketing - The Essentials. The Starter Guide to Yachting Yacht Broker Masterclass
Superyacht Marketing — The Essentials
Superyacht Marketing — The Essentials

The industry is exclusive.
So is the knowledge.

A focused mini-course for aspiring and practising yacht brokers who want a repeatable system for marketing yachts — and the confidence to back it up.

ENROL NOW FOR €97 → One-time payment  ·  Instant access  ·  No experience required
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30Years at the top of the industry
#1Yacht brokerage YouTube channel globally
20minTo a framework you can use today
The reality

Breaking into yachting is hard enough. Marketing your listings is another obstacle entirely.

You understand the yachts. You understand the clients. But without a marketing framework, you are guessing — and in this industry, guessing shows.

Every yacht you market ends up looking like the last one. Same format, same platforms, same approach. Nothing tailored. Nothing that stands out. And when the sales team or the yacht owner asks what you are doing differently, you do not have an answer.

No framework to work from

There is no standard training for yacht marketing. Most brokers learned by guessing. This course gives you the structure they never had.

Every campaign is identical

A 45m explorer and a 28m day yacht deserve completely different campaigns. Most brokers treat them the same.

Platforms used without purpose

Instagram, YATCO, LinkedIn, YouTube — each platform plays a different role. Without knowing which, you waste effort everywhere.

The owners and sales team are watching

They expect results. They expect initiative. They expect you to know what you are doing — even if nobody ever taught you.

Superyacht on calm water

Three goals. Five steps.
One campaign that converts.

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What nobody tells you

Yacht marketing is not reserved for those with a marketing degree.

It belongs to whoever asks the right questions, in the right order, for each specific yacht. That is a skill. And skills can be learned.

The biggest takeaway is a formula you can use again and again — producing a different, tailored campaign each time, and a confident answer when the sales team asks what you are doing differently.

Designed for people entering the industry and for practising brokers who never received formal training. A clear methodology you can apply to a real listing the same day.

The curriculum

Six skills that separate brokers who market yachts from brokers who simply list them.

Identify the real buyer

Not a category. Not a demographic. The specific person most likely to enquire about this particular yacht — and why.

Lead with the right USPs

Choose the characteristics that genuinely differentiate each yacht and anchor your entire campaign around them, so no two campaigns are ever the same.

Sell the life, not the spec

Buyers do not purchase a yacht on technical data. They buy the life it makes possible. Learn to translate features into desire.

Use proof that converts

Understand which assets — photography, video, testimonials, specification — remove hesitation at each stage of the buyer journey.

Match the call to action to the buyer

The wrong next step loses a prospect who was genuinely interested. Get this right and your campaigns guide people forward.

Deploy every platform with purpose

YachtWorld, YATCO, Instagram, YouTube, LinkedIn — each serves a different role. Stop wasting effort on the wrong platform at the wrong moment.

The formula

Five steps. Every yacht.
No guesswork.

Each step produces a concrete output that becomes part of a real campaign. Work through all five and you have everything you need — regardless of experience.

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1

Identify the yacht's most marketable characteristics

Not everything about a yacht is equally compelling. Isolate what genuinely matters and lead with the strongest material.

2

Define your target audience with precision

A 45m explorer attracts a fundamentally different buyer than a 30m day charter vessel. Specificity here makes every decision sharper.

3

Communicate benefits, not specifications

The life a yacht makes possible is what sells it. A reliable method for translating features into reasons to enquire.

4

Provide proof that builds confidence

Learn which assets to prioritise and how to sequence them so they remove hesitation at exactly the right moment in the buyer journey.

5

Select a call to action that fits the buyer

Not every prospect is ready to pick up the phone. Matching your next step to where the buyer actually is turns interest into enquiries.

Superyacht at golden hour

Marketing teams will finally have inspiration and direction — and a confident answer for the owners who demand more.

David Seal
Your instructor

David Seal

Nearly 30 years in the superyacht industry

David began his career in 1995 at the Ferretti Yachts factory in Italy. His commercial instincts were quickly recognised and he joined the Sales Office at CRN shipyard when Ferretti Group acquired it in 2001.

By 2006 he had built an outstanding network and a reputation for getting CRN-built yachts sold. He became a broker that same year, eventually selling one of the world's largest yachts and navigating the 2008 financial crisis.

He then developed the world's first yacht walkthrough YouTube channel — which grew into three channels watched by more people than every other brokerage channel on the platform combined, despite many companies attempting to replicate the model.

David is regularly invited to speak publicly about the knowledge gained over nearly three decades at the top of the industry. He is now ready to pass on everything he knows.

30Years in the industry
3YouTube channels
#1Channel globally
Questions

No marketing background?
That is exactly who this is for.

This course was built specifically for people entering yacht brokerage and for practising brokers who never received formal marketing training. There is no jargon, no theory for its own sake, and no assumptions about prior knowledge. If you understand yachts and what clients are looking for, you already have everything you need. The course provides the structure to put it to work immediately.
No. The course is built around strategy, not spend. What matters is a clear understanding of the yacht, the audience, and the reasons why that yacht deserves attention. The framework works regardless of your budget or equipment.
The main focus is yachts for sale, but the five-step formula applies equally to charter yachts, new-build projects, and yacht builders. The same core questions apply: what are you marketing, who are you trying to reach, what are the benefits, how can you prove them, and what action do you want the audience to take next?
It is designed for anyone who wants to understand the fundamentals of marketing a superyacht — whether you work in brokerage, charter, yacht management, shipbuilding, or social media. It is also an excellent starting point if you are considering a career in the yachting industry.
The video runs approximately 20 minutes and includes practical action points you can apply to a real listing immediately. By the end, you will be able to identify the likely buyer, choose the strongest benefits, decide how to provide proof, and select the right call to action for your campaign.
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One-time payment  ·  Lifetime access  ·  Instant start

Enrol today

Choose one yacht.
Work through five steps.
Build your first campaign.

You will learn more by creating your first campaign than you ever will by waiting until you feel completely ready.

One-time investment €97 Lifetime access  ·  No subscription
Instant access upon enrolment
Lifetime access to all content
20 minute, single-module format
Practical action points included
No prior experience required
GET INSTANT ACCESS →

Pick one yacht, apply the five steps, and see what a structured campaign looks like.

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